3 Private Members’ Clubs
Pre-opening creative, content, go-to-market strategy, and membership experience for three major-market social clubs, including The Ned London (a collaboration between Sydell Group and Soho House), The Aster, and Sana’s independent project, the connection-driven supper club asi asi, which boasts a waitlist.













On-location pre-opening photography, go-to-market strategy, and member experience development. Press coverage for featured projects includes L’Officiel, Los Angeles Times, Sleeper Magazine, Barron’s, and more.
photography: Sam Frost, Samuel Elkins, Laura Austin, Patrick Michael Chin