Sana is a Hospitality Creative Director based in Coastal Georgia & Los Angeles

With over a decade of experience, I have been at the forefront of shifts in the hospitality industry, shaping and reshaping how we engage with hotel spaces while fostering deeper connections between travelers, locals, and operators.

My vision blends creativity, purpose, and a touch of intuition to reimagine the essence of brand experience. I strive for intentional placemaking—whether in hotels, bars, or restaurants—finely tuned at every level: familiar faces, the perfect chair pitch, servers who remember your name, and the song you just Shazam’d that becomes your new favorite. It’s a combination of subtle, just-right moments make us feel as though we have found ourselves at the center of the universe.

As I step into 2025, I’m excited to realize a historic 1931 church-to-hotel project that I began concepting in Los Angeles with a very talented team a couple of years back. Forthcoming is also a 1968 Viking lodge in the Sierra Nevada mountains, and many others. I look forward to sharing them with you.

Quoted in the Press

My Personal Project: L.A. Times, Hotel Art Programs: Cool Hunting, F&B Programs: Imbibe Magazine, Hotels as Matchmakers: Skift, Building Community: Future of Hospitality

It Sounds Like…

Enjoy a travel playlist curated for you. Best enjoyed when unpacking upon arrival at your next warm-weather vacation destination. Listen on my Spotify test account.

I love creating atmospheres that evoke a dreamlike quality—those we aren’t ready to wake up from. See you there?

photo Nikki Krecicki

Sana Keefer Portrait